Unique selling point.
Life is a competition, so many people vying for the same thing as yourself.And it is in every aspect of life,you see.Its applicable to relationships,careers,you name it.Its the DNA OF HUMANITY.So how do you get to be on top of your own game in everything! The simple truth lies in your answer to this question. What is your USP?(Unique Selling Point).
Your unique selling point is your identity,it is what differentiates and that extra edge about you against the others.
HERE ARE SOME UNIQUE SELLING POINTS THAT YOU CAN ADAPT FOR YOUR LIFE AND BELIEVE ME IT IS APPLICABLE TO EVERY ASPECT OF LIFE.
QUALITY:
You can adapt quality as your main trademark. It is a skill of mastery,so that your output or input at all times is authentic and of superior standard. People are guaranteed of getting value from their association with you.It could be in the delivery of service to others,eg, quality of a service.
Reliability:
This is when you keep to your word. When you can be trusted.When your action aligns with what you say and you are known not to fail on your word. It is as simple as you DELIVER.
Different.
When you can dare to be different,when you bring additonal value to and in a totally new concept or you set a new trend for something.Or you meet a need that has not been met ever before or you create some thing people can relate to or need.It could be your own style, meeting a specialised need, eg goinginto the business of eco friendly service or a variation eg Organic,size,age based service,etc.
TIMELESS:
Change is the only constant thing in life. Be in the know of what is happening and adapt that change in accordance to what it is relevant to in your life. Eg, the world is a global village,have you adapted to newer advertising tools such as the internet,as a business owner of a universal product? Or Are you as a corporate person not computer literate(AT LEAST BASIC)in this day and age?
People Oriented:
The ability to be good with people is invaluable,as people like to feel they have been treated well. It is not a unique selling point that you can compromise on, it is the most essential.One way or the other,your survival depends on it.Eg are you friendly and approachable or stern and mean! Do you really listen to your customers, your boss,friends and family? Do you take your self too seriously or can you see the funnier side of life? Must you always win or you create a balance win=win situation?
Do you smile,are cheerful,a team player? DO you truly care and let it show in your delivery of business or relations with the public?
Foresight
To have foresight is to be able to think ahead and excute at that level.Do you think and plan ahead for your wedding anniversary or do you run to the shops to quickly get a card for your wife, just as she mentioned "HAPPY ANNIVERSARY" to you that morning.Do you plan ahead for your business etc or is it as each day comes? Do you come up with ideas, expansion schemes, new adventures that can make the difference to what seem to be boring at the monent in your life or that of others?
Your unique selling point is your identity,it is what differentiates and that extra edge about you against the others.
HERE ARE SOME UNIQUE SELLING POINTS THAT YOU CAN ADAPT FOR YOUR LIFE AND BELIEVE ME IT IS APPLICABLE TO EVERY ASPECT OF LIFE.
QUALITY:
You can adapt quality as your main trademark. It is a skill of mastery,so that your output or input at all times is authentic and of superior standard. People are guaranteed of getting value from their association with you.It could be in the delivery of service to others,eg, quality of a service.
Reliability:
This is when you keep to your word. When you can be trusted.When your action aligns with what you say and you are known not to fail on your word. It is as simple as you DELIVER.
Different.
When you can dare to be different,when you bring additonal value to and in a totally new concept or you set a new trend for something.Or you meet a need that has not been met ever before or you create some thing people can relate to or need.It could be your own style, meeting a specialised need, eg goinginto the business of eco friendly service or a variation eg Organic,size,age based service,etc.
TIMELESS:
Change is the only constant thing in life. Be in the know of what is happening and adapt that change in accordance to what it is relevant to in your life. Eg, the world is a global village,have you adapted to newer advertising tools such as the internet,as a business owner of a universal product? Or Are you as a corporate person not computer literate(AT LEAST BASIC)in this day and age?
People Oriented:
The ability to be good with people is invaluable,as people like to feel they have been treated well. It is not a unique selling point that you can compromise on, it is the most essential.One way or the other,your survival depends on it.Eg are you friendly and approachable or stern and mean! Do you really listen to your customers, your boss,friends and family? Do you take your self too seriously or can you see the funnier side of life? Must you always win or you create a balance win=win situation?
Do you smile,are cheerful,a team player? DO you truly care and let it show in your delivery of business or relations with the public?
Foresight
To have foresight is to be able to think ahead and excute at that level.Do you think and plan ahead for your wedding anniversary or do you run to the shops to quickly get a card for your wife, just as she mentioned "HAPPY ANNIVERSARY" to you that morning.Do you plan ahead for your business etc or is it as each day comes? Do you come up with ideas, expansion schemes, new adventures that can make the difference to what seem to be boring at the monent in your life or that of others?
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